sense used—and that was radio. It all goes in 
through your head, it has a structured, easily-
manipulated, one-sense thing that goes in your 
ear. That’s all there is to radio.

Television is very “cool”; it’s incomplete, it’s loose. 
First of all, it’s two senses at the very least—sight 
and sound. It communicates with you in an entirely 
different way. He knew that in the 1950s. Most 
people in television and radio took 15 or 20 years to 
learn that that radio and television are not the 
same thing. It’s not a matter of looking good, it’s a 
matter of doing something entirely different. A 
radio host did one thing. A figure like Letterman or